How to Craft Sales Copy That Actually Sells

How to Craft Sales Copy That Actually Sells

Did you know that millions of Americans buy items online each year? Whether you’re offering products or services it’s important to have strong sales copy to entice readers.

In this article, learn how to create a killer sales copy that’ll be too enticing for your readers to pass up on. Read on to learn how to take your sales from 0 to soaring with these profitable sales copy tips and tricks.

What Is a Sales Copy?

Great sales copy is writing that entices your audience to buy a service or product. It can be about images, lists, or in paragraphs. It talks about the different benefits to the reader if they use your product or service.

While much of the content that marketers use can be boring, it doesn’t have to be. You don’t need to write the best content ever, but there are some tricks you’ll want to apply in your content.

Copywriting Resources can give you the base you’re looking for with your writing. The basics of copywriting are about telling your audience about a certain product or service and how it can benefit them. Never assume that they’ll make that connection on their own.

Good sales copy is:

  • Trustworthy
  • Clear
  • Concise
  • Engaging
  • Persuading

You want to have engaging content in a clear and easy-to-follow manner without it being too wordy. If you can say what you mean to say in 600 words instead of 5,000 your audience will thank you.

Web Copy vs Sales Copy

If you happen upon a website and it’s an article about a topic, that’s content writing. Content writing isn’t necessarily trying to sell you something or have you sign up.

They’re providing you information on a problem or solution. Sales copy’s aim is to promote and sell a product or service.

For example, when you head to the store and look at an item it’ll have a long paragraph about that item. That’s sales copy.

Select Your Focus

Think about your ideal audience and a pain point, goal, or desire that they have. Do they have more than one pain point or desire?

It’s important to focus on that one main pain point to drive them in. For example, maybe you sell life coaching services.

A pain point might be about how your audience dreams of making their business dream come true. Maybe they’re pulling back from fear, lack of resources, etc.

Tell them how you’ll help. For example, you might talk about how they can gain self-confidence and clear goals to go after their dreams. But, your main focus will be helping them make their dream a reality.

Determining Your Audience

Before you even begin to write sales copy, have your audience in mind. This will help you figure out and really narrow in on their pain points and goals.

As you write about your product or service, have it relate to your audience and different pain points they might be facing. Ensure that the sales copy is easy to follow and understand as well.

Determine Your Goal

Before you begin writing you’ll want to focus on your end goal for the sales copy. Are you selling a product? Are you wanting them to sign up for your email list?

Use Strong Words

Remember that you’re trying to sell a product or service, not bore your audience. Avoid using the word “I” too much in your copy. Make it about them.

Paint a picture for them. Talk about different features and benefits.

For example, say you’re a heating and cooling company, avoid wording such as we have a wide range of products for you. You can choose your ideal heater today.

Instead: It’s the middle of a cold winter day and your heater goes out. No matter how many fires you set in the fireplace, or how many layers you put on, you’re freezing. Don’t let this happen to you…

When you paint a picture to your audience of what can happen, it can entice them. It can put them in that situation and they’ll be more likely to want to prevent that from happening.


At the end of your sales copy, you should always have what’s known as a call-to-action. This is what encourages your audience to do something whether it’s signing up for a service or product. Some examples of call-to-actions are contact us now, buy today, etc.

Easy To Understand

Instead of saying something like, our I70 3 cm device, say our 3 cm device gives you plenty of space to work, etc. When you list a feature, list a benefit as well.

For example, say you’re selling a brand new fridge. You can talk about how it has multiple crisp drawers for their convenience of having plenty of room for their produce and the ability to keep it fresh.

Try Different Strategies

If your sales copy isn’t converting, it’s time to figure out why not. Sit down and take a look at your sales copy.

Is it telling a story? Is it focusing on the customer? Is it talking about the benefits?

Remember, you’ll want to avoid saying our product is the best out there and we have been around for 20 years. Instead, we’ve been around 20 years and have experimented to find the right product for your needs to keep you cool in the summer and warm in the winter month.

Exploring How To Craft Sales Copy

Now that you’ve explored how to craft sales copy, you should have a better idea of how to create killer content. Would you like to read more about design and development? For everything from domains to business, check out our other articles today.

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