Choosing the right Ecommerce website design for your new store is not an easy decision. Add to the mix the need for an innovative marketing strategy and creative social media, and you have a lot on your hands.
To be very honest, for a first-time business, starting an online store can be quite a complicated phenomenon. Everything looks right or wrong, everything seems suspect and the world looks to gang up against you.
However, while it is true that starting a new Ecommerce platform as a business is not easy, with the right guidance and strategy, you will be able to excel. Paying attention to the leading ecommerce trends can help your cause.
In this article, we look at the top 5 Ecommerce Mistakes businesses should look to avoid. We speak to leading experts who create performance-oriented Ecommerce websites that deliver on sales and revenues.
List of the Top 5 Ecommerce Mistakes to Avoid when Starting a New Business
- Choosing the Wrong Agency for Partner with-
Many new businesses make the mistake of taking help and going for an agency that does not understand them. Starting an online store from scratch means that the agency needs to consider that you are not too familiar with the domain.
Sadly, many agencies are out there for only financial considerations. Businesses must do adequate research when picking an agency to partner with. Asking questions, enquiring about timelines is all very important.
- Opting for a Complicated Platform, to begin with-
‘Sir, do you know that Facebook uses Node JS. I think it will be best if we use the same for your new Ecommerce website!’ No, you do not! You are not Facebook, to begin with, and neither do you have the requirements.
You need a platform that is easy to understand and promote. You also need to create a platform in the shortest possible time with all the features and integrations that you need. Going simple when it comes to Ecommerce is the best option.
- Skimming on Product Images and Descriptions-
I have seen so many Ecommerce websites that showcase just one image for their products. This is not only wrong but alarming, to say the least. How can you expect the consumer to buy your product by simply seeing just one image?
You need to have at least 8 to 10 images in different shot profiles and settings, to make the customer believe in your product and platform. It is only following this that they will be able to make a purchase decision.
- Ignoring Mobile Optimizations and Responsiveness-
Many new Ecommerce businesses start by creating a desktop version and then keep the mobile version or the app for the later stage. Guess what, you are doing a lot of harm to your business by opting for simply a desktop version.
90% of all Ecommerce users use smartphones (whether via a mobile version of the website or the app). This is a habit, which needs a platform that is optimized, responsive, and follows the same UI and UX as the website version.
- Complicated Designs (UI) and User Experiences (UX)-
While you might want to stand apart from the crowd in terms of design, you need to remember that simplicity works best. This is because your UI or design needs to be attractive enough to get good first impressions, but not complex enough to lead users astray.
It is also important that you pay attention to the checking-out process on the website. Making it as easy and simple as possible will allow you to get better conversions from your Ecommerce platform.
The Bottom Line
Running a successful Ecommerce business is not easy. Especially with so many new competitors in a post-pandemic world. However, by paying attention to the list of the above-mentioned mistakes, you can ensure that you are creating a platform that is optimized and performance-oriented. If you want us to answer any of the queries you might have, then feel free to connect with us in the comments section below.