Digital Marketing

The Staggering Cost of Skipping Out on Digital Marketing

The Staggering Cost of Skipping Out on Digital Marketing

Today, we see more and more professionals taking on a career in digital marketing, and for many good reasons. This career is in high demand among most businesses of all industries today. Moreover, one can start taking a digital marketing online course and work their way up the career ladder. It isn’t an easy path, but it is an accessible one where people who want to become digital marketers can begin their journeys through online courses and gain experience through apprenticeships. But wait – as a business, why do you need digital marketing in the first place? Some companies may…
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What Is Boutique Digital Marketing?

What Is Boutique Digital Marketing?

As a discipline, digital marketing is comparatively new. Where Madison Avenue executives have been marketing through traditional means for more than two generations, digital marketing didn't get started in earnest until the early 2000s. Within the broader scope of digital marketing, a newtrend has emerged: boutique digital marketing. If you are familiar with the concept of a boutique hotel, you might already have an inkling into what boutique digital marketing is. Needless to say,the boutique model is attractive to companies looking for a more personal touch. Such is the main selling point of boutique digital marketing. Digital Marketing in General…
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